vision drive connect nfc

VISION DRIVE CONNECT

Connect with shoppers and create a digital brand experience

Communicate between the hands of shoppers and create a digital interaction thanks to an additional NFC and QR tag on our VISION DRIVE product.

VISION DRIVE is a mobile display network placed on the trolley between the consumer's hands. The additional NFC and QR tag allows you to work with dynamic content:  video, gaming, promotion, recipe, scratch & win, AR, … Reach consumers in a personal, creative and digital way throughout the entire shopping journey and let them discover a unique user and brand experience.Your message will remain visible on the trolleys for at least 3 weeks.

A consumer keeps their trolley for 40 to 45 minutes; it grabs their attention! By sending the right promotional deal or personal message, this device builds brand awareness from the parking area to the POS. 

  • 40 POS: Carrefour Hypermarkets
  • 8,000 trolleys: Carrefour
  • Duration of the campaign: at least 3 weeks

Market retail insights

  • 92% of consumers prefer to do their shopping in a physical shop.
  • 66% of consumers feel closer to a brand that communicates in the shop. (LISTEN Consumers’ perception of promotion 2017)
  • 46% of consumers consider communication at the point of sale to be the most useful (LISTEN Consumers’ perception of promotion 2017)

Why vision drive connect?

Privileged moment between brand and consumer
Presence throughout the entire shopping journey
The NFC and QR tag allows you to work with dynamic content: video, gaming, promotion, recipe, scratch & win, AR, …
We can create and manage your dynamic content from A to Z.
Creates a unique user and brand experience
Long exposure time (average of 40 to 45 minutes)