A SHELF TRAY is integrated signage framing your products and your facing. Your brand will gain in-store visibility with our on-shelf communication solution. This in-store marketing tool brings your product into the spotlight. Advertising in front of your product is the final opportunity to seduce consumers, more commonly known as last metre communication.
A shelf tray campaign can be used to communicate about: new products, promotions, new packaging, reductions,…
Market retail insights
- 1 out of 2 customers is influenced by in-store communication, signage and animation at the POS*
- 66% of consumers feel closer to a brand that communicates in the shop**
- 46% of consumers consider communication at the point of sale to be the most useful**
**LISTEN "Consumers’ perception of promotion" 2017