shelf divider connected, nfc

INFOPOINT SHELF DIVIDER CONNECT

Connect with shoppers and create a digital brand experience

Create an in-store digital interaction with shoppers by adding an additional NFC and QR tag to your SHELF DIVIDER campaign. Reach them in a personal, creative and digital way throughout the entire shopping journey and let them discover a unique user and brand experience.

Near Field Communication (NFC) is a technology that makes devices and physical objects "smart". NFC makes it possible to have a smartphone and a physical object "talk" with each other. For example, a SHELF DIVIDER can be provided with an NFC sticker in a POS, which makes it possible to lead the consumer directly to your online content, action, recipe, competition or game in just one tap. The focus is always on connecting the consumer with a brand in order to create more brand awareness and brand building.

A SHELF DIVIDER campaign equipped with an NFC tag can be used as an interaction and communication tool with the customer.

Market retail insights

  • Up to 85% sales uplift (value) for a new product with a shelf divider campaign*
  • 66% of consumers feel closer to a brand that communicates in the shop**
  • 46% of consumers consider communication at the point of sale to be the most useful**

*Nielsen 2016 – beauty care one new product “In-store Promotion Impact"
**LISTEN "Consumers’ perception of promotion" 2017

Why shelf divider connect?

Creates a unique user and brand experience
Creates more brand awareness and brand building
The NFC and QR tag allows you to work with dynamic content: video, gaming, promotion, recipe, scratch & win, AR, …
Highlight your products on the shelf
FMCG retailers (food and non-food)
Reminder of your media campaigns
Increases the in-store visibility of your products along the entire aisle