CASH POINT is a booklet of printed discount vouchers (coupons) placed on the shelf in front of your product. CASH POINT campaigns are exclusive and can be customised.
HighCo Shelf Service has been a pioneer in couponing (discount vouchers) and the Belgian leader in the sector for over 25 years. HighCo Data's survey demonstrates that in-store reduction remains the most effective promotional tool. And, even though retail may be evolving, the POS remains the strongest point of contact between products and consumers.
This method is ideal for couponing, price-cuts, cash backs, last minute reductions, display coupons,…
- 92% of consumers prefer to do their shopping at a physical POS*
- 67% of all purchasing decisions are made at the POS**
- Millions of people visit an FMCG retailer every day
*LISTEN "Consumers' perception of promotion" 2017